Furniture and products
for public outdoor environments
Widala develops products for public outdoor environments with a focus on sustainability – for the climate, for people, and for the future. Our well-engineered constructions ensure long life, minimal maintenance, and natural aging with beauty.
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Reference Projects
Slottsskogen, City of Gothenburg
A combination of PILLOW sofas, chairs, and tables in colors adapted to the park’s character. Durable materials, low maintenance, and clear furnishing for stay and movement.
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See the full range organized by categories and series – find the right sofas, benches, tables, grills, and accessories for parks, cities, and courtyards.
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Pillow series
The Pillow series combines Scandinavian design, Swedish durability, and softly rounded shapes for inviting outdoor spaces. Built to handle heavy use.
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FREDRIK ASPLUND NEW SENIOR ADVISOR AT WIDALA
Fredrik Asplund has extensive experience in the furniture industry. He has previously served as CEO for both Lammhults Design Group and Lekolar, developing them into strong market players. Prior to that, he spent over twelve years at IKEA, including managing the outdoor furniture range – experience close to Widala’s core values.
Fredrik is now active on several boards of well-known companies, including Swedese, contributing his expertise to building long-term strong and sustainable businesses.
At Widala, Fredrik’s experience has already made a difference, contributing valuable insights in the development of our latest park series Pillow, refining details for a timeless and functional product line. Equally important is his role in helping build a scalable, high-quality, sales-focused company, ready for both growth and international expansion.
We are very pleased to have Fredrik with us on this journey – and look forward to many exciting steps ahead.
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